Bard Peripheral Vascular 2006 National Sales Meeting

After years of competition and months of cross training, two very different divisions come together at the 2006 National Sales Meeting to become "One Force"

Goals

  • Bring the sales force together for the first time as
    one cohesive group
  • Communicate the power of one vision
  • Introduce new management team and culture with energy, confidence and enthusiasm
  • Focus on positive aspects of change and increased potential of
    expanded product portfolio
  • Reinforce product knowledge and legal compliance
Challenges
  • Integrating two very different cultures
  • New products, new territories, new systems
  • Management new to fifty percent of sales force
  • Legal and regulatory approval necessary on every meeting element
Solution results