Medtronic Diabetes National Sales Meeting 2008

Goalsmeeting

  • Introduce themed sales campaign
  • Enthusiastically support new sales structure
  • Introduce new Vice President of Sales
  • Provide in-depth review of competitive sales environment
  • Impart Medtronic management team's vision
  • Review legal guidelines and compliance issues
Challenges
  • Audience undergoing corporate and environmental changes
  • Shift in meeting ownership a week before the NSM
  • Tight deadlines on final creative direction, media and scripting
  • Limited rehearsal time on-site
Solution results